Many small businesses fail.
There are often a variety of reasons for the failure including cash flow problems, having a poor idea or product, or tax issues. Many businesses also fail because the owners are not professional. They’re late, they look strange, they don’t follow through, or they make excuses. It does not matter what sort of business you are in; in order to succeed you must act professionally any time you interact with clients or potential clients. Even if you are an eccentric artist, you still have to act like a businessperson if you want people to give you their money. What makes you seem professional? Here are some thoughts.
Dress the part: Depending on what you do, you might not need a suit and tie. However, your clothes should be clean, well fitting, and well mended. Stick to classic, basic looks and avoid anything too trendy (unless fashion is your business) or revealing. Look at how others in your industry dress and dress accordingly.
Speak well: Try to cultivate a good speaking voice. Don’t speak in slang and clean up your use of “Like,” “Um,” “You know,” and “Prolly” (for probably). Don’t swear. Speak clearly and enunciate so your clients can understand you.
Continue reading this very important article on the Importance of Professionalism
